The Guardian literally shouts “this bag is full, change me” in every kitchen it guards. These are the bag makers and bin builders we'd love to sound the trumpet for.
← Back to the castleA tiny knight can hold a kitchen, but not a market. Every time the Guardian raises the alarm, someone reaches for a fresh bag. That makes us, quite possibly, the world's most targeted advertising medium for garbage bags. Rather than pretend we'll conquer the world on pre-orders alone, we'd rather ride out together. What a partnership could look like:
Why we want them: they call themselves the most environmentally friendly garbage bag of the Netherlands, and the Guardian is their missing gadget. It stops people swapping half-full bags, so every GoodBag gets used to the brim. Small company, fast decisions, values that match ours. The ideal first ally.
Why we want them: their pedal-bin liners from post-consumer recyclate are exactly what belongs in a Guardian-guarded bin, and they sell across borders. A reverse bundle with TSP gives our first batch a green launch story and them a demo in the wild.
Why we want them: fellow underdogs doing something genuinely new with the most boring product in the house. A bag grown from plant waste plus a knight that guards it: that's a press release that writes itself. Two small teams, one shared story.
Why we want them: reach. Swirl (Melitta Group) is the bag people actually have in the drawer, with real marketing budgets and a bio-degradable line that fits our story. If the raccoon ever stars in a proper campaign with a discount code on the shelf, it's this one.
Why we want them: Komo is less a brand than an institution, a quality mark from 1962 that became the default bag of the nation. A knight guards the standard; the standard deserves a knight. Pairing the certified classic with the Guardian says: this is how a Dutch bin is done.
Why we want them: possibly the best fit of all. Brabantia sells both the castle (the bin) and the provisions (PerfectFit bags), loves design with a wink, and is as Dutch as we are. “A tiny knight for your Brabantia” is a bundle, a gift-shop item, and a marketing campaign in one sentence.
Or a bag maker we shamefully overlooked? The drawbridge is down. Leave your name and the knight will ride out to you.